Privacy Policy

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Berkshire Motorhomes Limited

Effective Date: 13 April 2026

Berkshire Motorhomes Limited ("we", "us", "our") is the data controller responsible for your personal data. We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner in accordance with UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website or interact with us.

We may collect, use, store, and transfer the following types of personal data:

• Full name
• Title

• Email address
• Telephone number
• Postal address

• Details about purchases, deposits, and enquiries
• Payment information (processed securely via third-party providers)

• IP address
• Browser type and version
• Time zone setting and location
• Operating system and platform

• Information about how you use our website

• Your preferences in receiving marketing from us

We collect data through:

• Direct interactions (forms, emails, phone calls)
• Automated technologies (cookies and analytics tools)
• Third parties (e.g. payment processors, website analytics providers)

We will only use your personal data where the law allows us to.

• Legitimate Interests – responding to enquiries, improving our services
• Contractual Necessity – processing purchases, deposits, or agreements
• Legal Obligation – complying with HMRC and legal requirements
• Consent – sending marketing communications

• To respond to enquiries and provide information
• To process sales, reservations, and part-exchange valuations
• To manage payments and accounts
• To improve our website and customer experience
• To send marketing communications (where you have opted in)

You will only receive marketing communications from us if:

• You have requested information from us, or
• You have opted in to receive marketing

You can opt out at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

Our website uses cookies to distinguish you from other users and improve your experience.

We use:

• Strictly necessary cookies – for website functionality
• Analytics cookies (e.g. Google Analytics) – to understand website usage
• Marketing cookies (if applicable) – to deliver relevant advertising

You can control cookies through your browser settings. A cookie consent banner is displayed when you first visit our website.

We may share your data with:

• IT and website service providers
• Payment processors
• Professional advisers (legal, accounting)
• Finance providers (if you apply for motorhome finance)
• Government authorities where required

All third parties are required to respect the security of your personal data.

Some of our external service providers may be based outside the UK.

Where your data is transferred internationally, we ensure a similar level of protection by using:

• UK-approved standard contractual clauses
• Trusted providers compliant with UK GDPR standards

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.

Access to your personal data is limited to those who have a business need to know.

We retain personal data only as long as necessary:

• Enquiry data: up to 24 months
• Customer and transaction data: up to 6 years (for legal and tax purposes)
• Marketing data: until you withdraw consent

Under UK data protection law, you have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Object to processing
• Request restriction of processing
• Request transfer of your data (data portability)
• Withdraw consent at any time (for marketing)

To exercise your rights, contact us using the details below.

Our website may include links to third-party websites. Clicking on those links may allow third parties to collect data about you. We are not responsible for their privacy policies.

If you have any questions about this Privacy Policy or your personal data, please contact:

Berkshire Motorhomes Limited
Email: info@berkshiremotorhomes.co.uk
Phone: +44 7342 964574

You have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk

We would, however, appreciate the opportunity to resolve your concerns before you contact the ICO.

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

End of Privacy Policy